Summary Toyoto invented the first successful hybrid car, named Prius. Other car manufacturers invented also a hybrid car but without success.
This article explains why the Prius is such a success. The main raison why people buy this car is because it makes a statement about them, they want to show they care about the environment.
The original buyers of a Prius bought this car because of its innovative technology. People who buy this car now, have other reasons for it: they are concerned about the oil dependence and global warming.
Toyoto has some plans for the future: they want to offer a hybrid version of every car the company sells in the world. An other idea is to make Prius a separate brand, with basic and sporty models.
Own opinion
First I will like to give an explanation of a hybrid car. It’s a car that combines 2 power sources: an electric motor and a petrol motor. So this car is environmentally friendly.
This car is innovative because it goes along with respect of nature.
When you watch the sales of the Prius, you can see that the car is popular with many people. I think that’s positive because it proves that a lot people care about the nature and the environment.
According the article, original buyers wanted the car for the innovative character but this moved to the environmentally character of the car. I think this is a good development.
The article dates from 2007 so maybe this car put on the respect of nature. Because these days, people are considered about nature like never before.
The invention of this car was probably a very important one, for people and for nature.
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